CMO Foundations: Creating a Marketing Culture

Effective chief marketing officers (CMOs) help to cultivate a marketing culture where team members are inspired, engaged, and motivated to participate in company programs. In this course, Deirdre Breakenridge lays out how CMOs can create a vibrant culture of marketing at their organizations. Deirdre explains how to audit your existing culture and create goals, a vision, and a mission to align all groups. She also shares how to identify leaders that can champion your new marketing culture, as well as how to measure the progress of your marketing culture shift.

Topics include:

  • Defining the marketing culture
  • Understanding culture change management
  • Understanding purpose, vision, and goals
  • Training a people-first marketing culture
  • Using recognition and rewards
  • Measuring marketing culture values
  • Paying attention to the feedback loop
  • Involving HR in your marketing culture

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