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Sales: Business to Consumer Online Sales

In the online business to consumer (B2C) business model, companies sell their products and services directly to their customers on the internet. In a landscape where consumers increasingly prefer the simplicity of online purchasing, many companies are evolving to sell directly to customers online. In this course, learn about the opportunities and challenges of B2C, and how you can effectively adopt this business model in your own organization. Jeff Bloomfield explains how to target your real customers using detailed buyer personas, as well as how to create high-quality website content. He also dives into social media marketing and pay-per-click (PPC) campaigns, along with other tools to help you find your customers and make it easier for them to find you.

Topics include:

  • Categories of offline and online B2C companies
  • Developing personas
  • Measuring persona success
  • Creating effective website copy
  • Measuring the success of your content
  • Engaging with social media marketing
  • Measuring the success of pay-per-click campaigns


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